China Leather Association, executive vice chairman of Scottish English recently told reporters, the last outbreak of the financial crisis on China’s leather industry caused heavy losses, especially the leather industry developed Pearl River Delta region suffers concussion the biggest, only Dongguan has thousands of enterprises; Wenzhou also has hundreds of enterprises closed or forced to put a long holiday.But this year in the country to raise the export tax rebate rate, released the “light industrial restructuring and revitalization plan” and a series of policies to boost China’s leather industry, appear gradually warmer signs.China Leather Association near future in the Pearl River Delta, Dongguan, Wenzhou, Haining and other major production base of leather industry survey, the region leather enterprises was set aside in the production line has been gradually back into production, domestic and foreign orders increased gradually, the leather industry confidence is recovering.Scottish English is expected with such momentum, at the end of this year, China leather industry is expected to return to positive growth.
The danger of “machine”
Both the export and development at the end of this year, despite the global economic recovery could exist a lot of uncertain factors, China’s leather, fur and products export decline to fundamentally change, but the present our country leather industry export share is 30%.According to the China Leather Association director Zhang Shuhua introduced, first half of China’s leather, fur and products industry production and import and export signs appear warmer, June gross value of industrial output growth since May, began to accelerate to improve; light leather, shoes production decrement ratio May narrowed, leather clothing production year-on-year since May June growth, accelerate the growth of export; June began to slow down the speed, deceleration of imports for 2 consecutive months of slowdown.Currently being held in Shanghai, a Chinese leather industry “barometer” of the 2009 China International leather exhibition registration was successful, it had reflected from a side of China leather industry is warmer.
Long-term since, our country leather product is “wall blossom incense outside the wall”, exports accounted for a large proportion of.Under the impact of the financial crisis, foreign demand weak market atrophy, a number of long-term foreign trade enterprises try to ease to expand the domestic market, both the export to become this year many of China’s leather business marketing strategy.In order to give the enterprise to create more actual trading opportunities, build the export and domestic trade platform, as the China Leather Association of China International Leather Fair model for transformation and innovation.
Despite the luggage, footwear and other leather products company has many excellent foreign trade brand, but have long been exported mainly to the domestic market, famous degree not tall.To meet the domestic enterprises eager to enter the domestic first-line market demand, Leather Association in national large and medium-sized city with more than 1000 department stores, supermarkets to establish long-term contact on the basis, organized by the domestic first-line shopping malls procurement consisting of buyers to show held at the same time, procurement, business activities of the dialogue, for both sides to build business bridge, to help national brands into the domestic high-end shopping malls.In addition, in recent years the domestic supermarkets as their own level of orientation changes, no longer satisfied with the price cheap shoes, bags and other products, hope to continue to introduce high-quality brand-name products.In order to meet the needs of buyers and sellers, Leather Association in this exhibition organized energetically before domestic large-scale supermarket buyers joint procurement, and in the exhibition site development supermarket joint mining area, foreign trade enterprises for the domestic sales of the transition with convenient channels.
In recent years many leather products international brands into the domestic first-line shopping malls, achieved good results, and eager to enter the second line and the three line market situation, Leather Association also invited two or three domestic buyers to visit the Expo line shopping mall, and part of the many well-known international brands are the most direct trade exchange, international brands to enter more China’s vast consumer market platform.At the same time, in order to help domestic manufacturers to open up overseas markets, in addition to buyers in Europe and America, the exhibition also focus on inviting the countries in Southeast Asia Footwear Association VIP buyers and the Russian VIP buyers.
The show also focus on strengthening the brand joined the service, in order to dermal mark as the representative of China’s famous leather goods brand chain operations, expand the domestic market to create a condition.Leather Association is with in the industry’s reputation and influence, organized a group of has direct intent to purchase VIP buyers to the exhibition, the scene with enterprises face-to-face exchanges, and invited 32 people brand franchisee buyers, the scene in the show and meet the international and domestic standards, excellent brand products are brand joined the negotiations.
Innovative thinking for the industry recovery speed comes to borrow the country publishs “light industrial restructuring and revitalization plan” and a series of favorable policies to the East, China leather industry recovery speed, Zhang Shuhua said, “planning” is not a simple implementation of the pursuit of industry development policies, but to take to find the effects of industrial development Fan Li, seeking solution, promotes our country leather enterprise upgrading, improve competitiveness in the international market.
For social all circles pays close attention to extensively leather industry pollution, leather tanning industry association is seeking the new way of pollution control, and innovative thinking, put forward boldly in the country has the condition area to cultivate 5 ~ 8 to undertake the transfer of tannery demonstrative production base, set a new benchmark for the industry.It is understood, after nearly a year of research, the Leather Association selected the Liaoning of Fuxin as the first demonstration base, and signed a “undertake transfer of China leather industry demonstration base in Liaoning Fuxin” square agreement.In order to remove long buckle in the leather industry the head of the “high pollution, high energy consumption, resource” and “two endowment a high” hat, leather tanning industry association also takes the lead established environmental self-regulation action group, at the same time, the promotion of environmental protection new technology, cooperate with the government and industry self-regulation work of environmental protection.
Leather Association will be the implementation of brand strategy as the leather industry to adjust product structure, change the mode of economic growth necessary measure, and from accelerate internationalization process, dermal signs pull domestic demand and promote consumption, enhance dermal mark enterprise group three innovation connotation proceed with, strengthen own brand construction, enhance dermal mark and ecological leather logo leather.According to statistics, at present, admire hangs dermal mark shoemaking enterprise product output in the domestic footwear market share has reached 20%; leather product output occupies countrywide leather clothing and leather clothing for 18% of the total output; leather products accounted for 12.5% of total output of countrywide leather.
In view of the leather industry in “the extension of the market, a steady growth in exports, and” shoulder the heavy responsibility, Zhang Shuhua suggested, leather industry must prong extension market, make every attempt of export insurance.First of all to innovative thinking, make full use of China International Leather Exhibition and national levels of professional leather market platform, expanding domestic demand, promoting consumption.At the same time the international market research, with the enterprise step by step to expand the international market.In addition, to use Leather Association organized in international position, strive for our country in the international leather trade in discourse, especially with the aid of our country in recent years, as the international leather trade association chairman of the opportunity, actively participate in international trade planning revision, vigorously promote the international contract.Strive to make the annual session of the world leather industry co-operation and Development Forum gradually build a truly international brand forum.
Related links
The 2009 China International Leather Exhibition held in Shanghai
By the China Leather Association hosted the 2009 China International Leather Exhibition, China International Footwear Fair and the China International bags, clothing and fashion show, in September 2 ~ 4 in Shanghai Pudong New International Expo center.The