Chinese goods market brand absence, as everyone knows it is the fact.In view of the fact, we are soberly aware that to a brand, build brand, a large number of leather goods industry entrepreneurs are also worked very hard on this.

At this point, we must clearly understand the market of our country, is not only to recognize the lack of brand this fact, more in-depth understanding of current our country most what be short of the brand, so that can be targeted to the brand construction.

Our country is a leather goods exporter, has a low price to occupy the international market, we can not deny that this is an advantage, but in China, the lower end of the market is too rampant, harmed consumer interest badly.After the financial crisis, many enterprises realize that cannot return to the low-end market, understand that only the brand construction is the true way, but many enterprises have not bothered to study our luggage market situation, don’t know our market lack most is what kind of brand.

Review domestic goods market, the world’s top, like LV, Gucci, Fendi, MiuMiu and other major suit have been stationed in the domestic market, although this kind of products currently occupy the market share is not much, but compared to its market demand is enough, after all, can afford luxuries female only a few.

China’s high-end handbags market are almost a blank, many ordinary white-collar workers in order to buy a suitable bag and worry about, with their income levels, a world-class major suit is luxury, also not enough capacity, buy imitation major suit it beneath the lower end of the market, they could not visit, so they buy package and confused.

These ordinary white-collar perplexity is our luggage brand flaw and the flaw, entrepreneurs with strategic vision is to see business opportunities from these holes and as a target for brand building.This gap in the market not from the economic crisis was produced, but never have, in the domestic market, white-collar, California consumers of clothing accessories especially women are increasingly high requirements, this is our many bags entrepreneurs to struggle a target market.

Those who are in brand building or planning brand construction enterprises can the static under heart to come to think of the current market, the lack of brand and other aspects of the problem, find out the brand positioning, brand battle for a purpose.

Content: in 1982 began to implement loose fiscal policy and monetary policy, mainly through the monetary easing, continue to deepen the reform of the financial system, the enterprises to implement the policy, arouse the enterprise and local production enthusiasm, increase available supply, reduce the total supply and total demand gap.

Results: from the beginning of 1982, the GDP growth rate picks up stage by stage, the growth of 9.1%, an increase over the previous year increased by 3.9 percentage points, in 1983 up to 10.9%.

Tight fiscal policy

Time: 1988 September

Background: starting in late 1984, the signs of overheating and gradually, social total demand and total supply difference expands ceaselessly, investment and consumption growth, the overall price level is climbed considerably litre.In order to meet the needs of social fixed asset investment growth requirements and solve the problem of shortage of circulating fund of company of state fiscal deficits, expanding, and to make up the deficit, bank excess issue currency, and aggravate price index rose.

Content: Thirteen 3 in plenary meeting put forward “economic environment management, rectify economic order, deepen reform in the round”.Implement austerity, tight credit “tightening” policy.

One is to compress the scale of investment in fixed assets.

From 1988 September to the first quarter of 1989, construction, installation of fixed assets investment projects a total of more than 1800.At the same time, will adjust the budget foreign capital investment as the compression investment needs to focus on one hand, through the collection of national budget adjustment fund limited budget foreign capital scale, reasonable guiding extra-budgetary funds flow; on the other hand encourage can effectively increase the supply of production investment, limit “building, hall, Hall,” and residential non productive investment scale.

The two is to control the social consumption demand.

In order to control the consumption of the fund to continue to expand, the first strict control of social consumer group, the special control of goods from 19 expand to 32; secondly, restrictions on bonus wage income growth, vigorously through the deposits to reduce the current purchasing power; once again, on the part of high-grade durable consumer goods such as refrigerators, color TV with monopoly approach to reduce the circulation link, the price factors.In order to stabilize commissariat and main non-staple food prices, national finance remain the norm allowance, about some kinds of subsidies and even increase.In addition, still in the 1989 financial check of the bonuses, real listed as an important content, and take it as a appraisal system, execute leader responsibility system.

Three central government expenditure is constrictive.

Reduction of financial investment expenditure, poor management, the long-term loss of state-owned enterprises to stop the financial subsidies, to backward small enterprise undertakes rectifying and down; greatly reduce administrative expenses, to 1990 administrative costs as a percentage of government expenditure by on year 42.2% compressed to 7.3%; in order to reduce the money supply, for all units the 19811984 issue of the Treasury bills, delayed by three years to pay interest.

Four is to carry out tax benefit billabong pilot and tax reform.

1988 in Chongqing tax benefit billabong 1989 pilot, expand the scope of the pilot, the enterprise profit before income tax forms over state, after-tax profits to a portion to the state, the remaining part to the enterprise.Investment in fixed assets loans by the pre-tax profit return, replaced by the profit after tax and depreciation fund and other enterprise independent financial return.At the same time, the reform of tax system, levying taxes will be raised in 1989 construction, investment in infrastructure construction tax from the original single rate changed into differential tax rate, the non productive construction, plan construction and key construction by imposing high tax rates, to cars, color TV special levy of consumption tax.

Results: “double tight” monetary and fiscal policy, economic growth can be controlled, the price quickly fell back to a normal level, demand expansion have been dissolved, fixed assets investment structure is adjusted somewhat, the unreasonable industrial structure state change.However, due to the “double tight” monetary and fiscal policies, so that enterprises in the flow of a serious shortage of capital in the circumstances, to the normal operation of production, economic benefits drops apparently.Along with the economic growth rate down quickly, dweller income growth is reduced, the market is different level land appeared weak, financial difficulties are growing.

News of the total 3 pages, the page first 123

China Leather Association, executive vice chairman of Scottish English recently told reporters, the last outbreak of the financial crisis on China’s leather industry caused heavy losses, especially the leather industry developed Pearl River Delta region suffers concussion the biggest, only Dongguan has thousands of enterprises; Wenzhou also has hundreds of enterprises closed or forced to put a long holiday.But this year in the country to raise the export tax rebate rate, released the “light industrial restructuring and revitalization plan” and a series of policies to boost China’s leather industry, appear gradually warmer signs.China Leather Association near future in the Pearl River Delta, Dongguan, Wenzhou, Haining and other major production base of leather industry survey, the region leather enterprises was set aside in the production line has been gradually back into production, domestic and foreign orders increased gradually, the leather industry confidence is recovering.Scottish English is expected with such momentum, at the end of this year, China leather industry is expected to return to positive growth.

The danger of “machine”

Both the export and development at the end of this year, despite the global economic recovery could exist a lot of uncertain factors, China’s leather, fur and products export decline to fundamentally change, but the present our country leather industry export share is 30%.According to the China Leather Association director Zhang Shuhua introduced, first half of China’s leather, fur and products industry production and import and export signs appear warmer, June gross value of industrial output growth since May, began to accelerate to improve; light leather, shoes production decrement ratio May narrowed, leather clothing production year-on-year since May June growth, accelerate the growth of export; June began to slow down the speed, deceleration of imports for 2 consecutive months of slowdown.Currently being held in Shanghai, a Chinese leather industry “barometer” of the 2009 China International leather exhibition registration was successful, it had reflected from a side of China leather industry is warmer.

Long-term since, our country leather product is “wall blossom incense outside the wall”, exports accounted for a large proportion of.Under the impact of the financial crisis, foreign demand weak market atrophy, a number of long-term foreign trade enterprises try to ease to expand the domestic market, both the export to become this year many of China’s leather business marketing strategy.In order to give the enterprise to create more actual trading opportunities, build the export and domestic trade platform, as the China Leather Association of China International Leather Fair model for transformation and innovation.

Despite the luggage, footwear and other leather products company has many excellent foreign trade brand, but have long been exported mainly to the domestic market, famous degree not tall.To meet the domestic enterprises eager to enter the domestic first-line market demand, Leather Association in national large and medium-sized city with more than 1000 department stores, supermarkets to establish long-term contact on the basis, organized by the domestic first-line shopping malls procurement consisting of buyers to show held at the same time, procurement, business activities of the dialogue, for both sides to build business bridge, to help national brands into the domestic high-end shopping malls.In addition, in recent years the domestic supermarkets as their own level of orientation changes, no longer satisfied with the price cheap shoes, bags and other products, hope to continue to introduce high-quality brand-name products.In order to meet the needs of buyers and sellers, Leather Association in this exhibition organized energetically before domestic large-scale supermarket buyers joint procurement, and in the exhibition site development supermarket joint mining area, foreign trade enterprises for the domestic sales of the transition with convenient channels.

In recent years many leather products international brands into the domestic first-line shopping malls, achieved good results, and eager to enter the second line and the three line market situation, Leather Association also invited two or three domestic buyers to visit the Expo line shopping mall, and part of the many well-known international brands are the most direct trade exchange, international brands to enter more China’s vast consumer market platform.At the same time, in order to help domestic manufacturers to open up overseas markets, in addition to buyers in Europe and America, the exhibition also focus on inviting the countries in Southeast Asia Footwear Association VIP buyers and the Russian VIP buyers.

The show also focus on strengthening the brand joined the service, in order to dermal mark as the representative of China’s famous leather goods brand chain operations, expand the domestic market to create a condition.Leather Association is with in the industry’s reputation and influence, organized a group of has direct intent to purchase VIP buyers to the exhibition, the scene with enterprises face-to-face exchanges, and invited 32 people brand franchisee buyers, the scene in the show and meet the international and domestic standards, excellent brand products are brand joined the negotiations.

Innovative thinking for the industry recovery speed comes to borrow the country publishs “light industrial restructuring and revitalization plan” and a series of favorable policies to the East, China leather industry recovery speed, Zhang Shuhua said, “planning” is not a simple implementation of the pursuit of industry development policies, but to take to find the effects of industrial development Fan Li, seeking solution, promotes our country leather enterprise upgrading, improve competitiveness in the international market.

For social all circles pays close attention to extensively leather industry pollution, leather tanning industry association is seeking the new way of pollution control, and innovative thinking, put forward boldly in the country has the condition area to cultivate 5 ~ 8 to undertake the transfer of tannery demonstrative production base, set a new benchmark for the industry.It is understood, after nearly a year of research, the Leather Association selected the Liaoning of Fuxin as the first demonstration base, and signed a “undertake transfer of China leather industry demonstration base in Liaoning Fuxin” square agreement.In order to remove long buckle in the leather industry the head of the “high pollution, high energy consumption, resource” and “two endowment a high” hat, leather tanning industry association also takes the lead established environmental self-regulation action group, at the same time, the promotion of environmental protection new technology, cooperate with the government and industry self-regulation work of environmental protection.

Leather Association will be the implementation of brand strategy as the leather industry to adjust product structure, change the mode of economic growth necessary measure, and from accelerate internationalization process, dermal signs pull domestic demand and promote consumption, enhance dermal mark enterprise group three innovation connotation proceed with, strengthen own brand construction, enhance dermal mark and ecological leather logo leather.According to statistics, at present, admire hangs dermal mark shoemaking enterprise product output in the domestic footwear market share has reached 20%; leather product output occupies countrywide leather clothing and leather clothing for 18% of the total output; leather products accounted for 12.5% of total output of countrywide leather.

In view of the leather industry in “the extension of the market, a steady growth in exports, and” shoulder the heavy responsibility, Zhang Shuhua suggested, leather industry must prong extension market, make every attempt of export insurance.First of all to innovative thinking, make full use of China International Leather Exhibition and national levels of professional leather market platform, expanding domestic demand, promoting consumption.At the same time the international market research, with the enterprise step by step to expand the international market.In addition, to use Leather Association organized in international position, strive for our country in the international leather trade in discourse, especially with the aid of our country in recent years, as the international leather trade association chairman of the opportunity, actively participate in international trade planning revision, vigorously promote the international contract.Strive to make the annual session of the world leather industry co-operation and Development Forum gradually build a truly international brand forum.

Related links

The 2009 China International Leather Exhibition held in Shanghai

By the China Leather Association hosted the 2009 China International Leather Exhibition, China International Footwear Fair and the China International bags, clothing and fashion show, in September 2 ~ 4 in Shanghai Pudong New International Expo center.The

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Since this year, Tibet inspection and quarantine bureau according to national quality inspection administration working deploy, solid begin the upgrade the quality of activities, to ensure that the Tibet autonomous region export leather products quality and safety, the promotion of autonomous leather export trade sustainable development.The bureau to play professional and technical advantages, for enterprises to provide free forms, rich in content and technical services; propaganda policy and security situation, introduced the requirements and the our country related stipulation, to help enterprises find the production technology and quality aspects, and discuss the rectification measures; in view of the problems identified, require the enterprises in the period of all rectification, and on the reform of the track inspection, improve the level of quality and safety of export of leather products; further improve the enterprise quality management, product quality safety risk control system, product quality traceability supervision system, strengthening of export products of the production, processing, storing registration management.

Through the activities, the Tibet autonomous region leather export enterprises to product quality and safety control and quality management to have a deeper understanding, to further improve the business person of the first responsibility consciousness, honesty and self-discipline consciousness, management consciousness, quality and safety awareness and management consciousness, make the export of leather products quality is improved.

The reporter has not fully investigated, such as jewelry, bags and other products have been formed in Yiwu, a complete industrial chain from raw material to sales.

In Yiwu, the construction of 1,500 acres of raw materials market is not good to be true.

From a global perspective, this development in 2020, China’s per capita GDP will be close to the United States, China’s trade with the U.S. will shrink. With the growth of domestic GDP and per capita income, the center of gravity of the global market will be the domestic transfer. In the next 10 years, China’s central and western economy will grow rapidly.

Precisely because of this, all over the country, particularly central and western regions of the market construction surging. According to incomplete statistics, the light, known to catch up with the Yiwu market, there are two, while others claim that cloning Yiwu market is making it difficult to count.

The size of the market to expand and raw material markets to establish the Yiwu radiation force of the country and overseas will further increase.

Much of Europe and the United States is a brand, pure Italy style, like shopping street of Florence

Yesterday, in 2010Chinese Chongqing cooperation exchange, vice president of the United States, the United States and China Chamber of Commerce of Witt Group Chairman and CEO Li Xuehai said, will be built in Chongqing ‘s largest luxury shopping center, inside shopping, as exposure to the streets of Florence, in the purchase of European and American brands at the same time, pure Italy style building, food will also be good to hear or see.

Reportedly, at present, Li Xuehai in Beijing and Tianjin are the famous outlet project, is a pure Italy style shopping town. Here are mostly in Europe and the United States first-line brand, according to the different styles, have discount.

“This is China ‘s first luxury shopping center in Shanghai, second in Pudong, third in Chongqing.” Li Xuehai said, Chongqing shopping center will be more convenient traffic area, still in the site, with the scale of outlets almost, can let a person going on for a long time, parking three thousand or four thousand. At the same time, the building is not high, only one or two, but the Italy style of the original building, like Italy street in Florence.

According to reports, location determination, only about 8 months, the shopping centre will be built, will bring together more than 200European and American brands, price discount is also very attractive, especially classic, the discount rate is quite large.

Li Xuehai said, the population of Chongqing so much, circumjacent crowd will also come to Chongqing consumption, purchasing power is strong.

Li Xuehai was born in Guangzhou in 1948,1970the Yangtze River in Hongkong garment factory as production director, and study the Hong Kong Polytech University, founded in 1981, the United States Witt group of transnational enterprises. The group was named the United States big New York area is the largest200 private enterprises. Li Xuehai was named the 2008the United States commercial Forbes25 most influential Chinese American one.

End of the Forum, the reporter saw a large number of listeners insist on listening to the last minute refused to leave, but to the expert, ask for business cards, and even order the marketing book. Baigou clothing practitioners that the pursuit of progress and enthusiasm for the cause of loneliness, I believe that with such enthusiasm merchants, plus baigou the Government’s policy determination, the country’s leading industry experts guided Baigou garment industry will be able to achieve the rapid development of the vision.

Simple, the execution is the process of personnel, strategic processes, operational processes with each other and reasonable to use in order to achieve the implementation and improvement of strategic planning. From a marketing perspective, is how to market plan developed by the headquarters, marketing plans and implementing it, and have the greatest effect, achieve the desired objectives. , Is the most critical factor in the marketing aspect. Following the author from the sales management links and the actual work to talk about how to improve marketing execution.

First, strengthen the supervision and management of the marketing process.

As a result of the global environment full of too much uncertainty and risk, international consumer market is atrophic circumstance led directly to each industry all through large-scale reshuffle. In the shuffle in the process of survival, and thus can seize the opportunity, to future economic recovery expansion ready, enterprises can use the subject learning first-class enterprise skills and thinking, and through systematic manipulation of learning and self assessment guide, a clear understanding of how in shock environment, make the right thing, but also make the right decision!!

Hongkong New International Exhibition Co., Pou Chen Group Baoyuan technology IET – Dongguan Yu Yuan factory jointly create ” Chinese leather industry forum economic environment change under the luggage leather goods industry strategies and risk management” in April 17, 2009 will be held ceremoniously in Dongguan International Exhibition center! Will be in the same period Fair, Canton Fair full integration and utilization of resources! A comprehensive guide to China Leather luggage industry breakthrough! We will invite Taiwan Zhongyuan University Department of industrial engineering, National Tsinghua University doctoral tutor Professor of industrial engineering at Madison University of Wisconsin American Xin Industrial Engineering Professor Chen Jianliang; as well as National Taiwan University Machinery Research Institute, Dr. Baoyuan technology IET CEO Dr. Zhang Zhaowei and other famous combat experts at noon! A total of world leather handbags luggage industry development trend! Welcomes major companies to sign up, free of charge to participate!

Agenda:

One, theme: business due to the recession of the strain example share

Speaker: Central University Institute of industrial engineering professor Chen Jianliang

Share the first-class enterprise in the strain path and order of priority strategy to handle, in the shortest possible time to learn the thinking world class operator

Speaker: Professor Chen Jianliang

Taiwan Zhongyuan University doctoral tutor Professor of Industrial Engineering

Former Chinese University Hong Kong science and enterprise decision

Adjunct associate professor, Department of Economics

Bachelor of Science in industrial engineering, National Tsinghua University in the United States of America University Madison campus in Industrial Engineering

Hosted nearly hundred academic research and industry application plan

Published Erbaiyu journal, journal and conference papers, technology transfer, research and education and training.

Areas of expertise:, supply chain management, production planning and scheduling, business process reengineering, plant layout

, project management, system simulation, strategy planning and rationalization of the computerized

Two, theme: economic crisis self risk assessment and control mechanism implementation guide

Speaker: IET CEO Dr. Zhang Zhaowei

Through the systematic introduction and practical technique of questionnaire self assessment guide, assist enterprises acquisition a management framework to examine and control the business state of health, and to discover the chance of growth

Speaker: Dr Zhang Zhaowei

Bao Yuan Science and technology IET CEO

Mechanical Research Institute, National Taiwan University

He served in the Taiwan Industrial Technology Research Institute researcher at Taiwan, Yuan Ze University, serving the Yu Baocheng International Group

Led the Taiwan integrated circuit IC and electronics industry enterprise E project

Lead the team to successful implementation of world each big brand system, the fashion industry related Lean Production enterprise reform

In 2000,2002was the world’s celebrities industrial engineering expert, Japanese Asian Productivity Organization Industrial Engineering Specialist

Areas of expertise:” lean management, supply chain management, business process reengineering, production planning and scheduling, IT Technology

Strategy planning, risk assessment, control, operation mechanism

[ ] the attended object enterprise operator, high order supervisor, facility supervisor, the implementation of Lean Project Supervisor

[ ] conference participation fee free admission, the confirmation of enrolment will send exhibition invitation tickets

[ ] Guangzhou: telephone registration registration form: (020)85925511,89231183

Fax registration: (020)89236983

Application: yijiafair@126.com E-mail

Website: www.chinabagsfair.com.cn

Wenzhou City Bureau of foreign trade and Economic Cooperation ( hereinafter referred to as the Wenzhou foreign trade and Economic Cooperation Bureau) announced on January 7th, in order to deepen the implementation of the “go global” development strategy, promote foreign investment diversification, the superior agree, decide in Wenzhou city to carry out the individual foreign direct investment pilot job. Thus, Wenzhou will be the first in the country to carry out the individual foreign direct investment pilot city.

According to the Wenzhou Bureau of foreign trade was announced on its official website” Wenzhou personal foreign direct investment pilot program” (hereinafter referred to as the” pilot scheme” ) and related policy documents, for the Wenzhou household registration and obtain passport investors can make overseas direct investment, investors individual foreign investment does not exceed the amount of3000000 dollars ( equivalent contract 19904700yuan ), personal foreign direct investment the total annual amount does not exceed $200000000(RMB1326000000 yuan).

According to the China foreign exchange administration regulations, Chinese residents annual per capita swap lines of only $50000, and the person does not allow foreign direct investment. Some scholars think, from encourage foreign investment enterprises to allow individuals to foreign direct investment, the opening to the outside world to gain another victory, China ‘s determination to maintain the balance of international payments is also very obvious.

One year at most $200000000

Specific look at the” pilot scheme”, Wenzhou allowed Wenzhou census register, with above 18 years of age and achieved because the personal passport investors to use its own foreign exchange funds, purchased with renminbi as well as approved and other sources of foreign exchange assets overseas direct investment. Investors overseas direct investment profits abroad may also be retained for its overseas investment.

Trial scheme to give personal investment limit. In accordance with the requirements of the individual, the investors overseas investment amount does not exceed the equivalent of 3000000 US dollars; multiple investors to jointly implement a foreign direct investment, investment amount does not exceed the equivalent of 10000000 US dollars; personal offshore direct investment annual total does not exceed $200000000.

In accordance with the” pilot scheme”, defined as a new investment way through mergers and acquisitions, equity, and established outside the non-financial businesses or acquire existing non-financial business ownership, control rights, management rights and other rights behavior.

In addition, the measures also provide, investors to invest and set up an offshore special purpose company, involving the Chinese ban on the export of technology and goods, energy, mineral resources overseas investment category, no investment in China and countries without diplomatic relationship with China overseas investment, specific countries or regions of the overseas investment, involving many countries ( area) outside the benefits of investment.

The so-called” special purpose company”, is refers to the enterprise to realize the actual ownership of mainland companies listed overseas interests, and control of the overseas company.

Also pointed out that, in Hongkong, Macao Special Administrative Region and Taiwan region direct investment according to the scheme, the same.

Not permitted to vote for overseas stock market

” According to the Wenzhou City Hall requirement, only encourages individual investors in the foreign industrial investment, not allowed to participate in the stock market and property market investment. ” Wenzhou Association of small and medium enterprises Zhou Dewen yesterday morning to accept reporter when the interview indicated.

At the Shanghai Academy of Social Sciences Institute of world economics deputy director Xu Mingqi, out of the capital market liquidity is too large, high risk and so considered, the pilot phase will not open the capital market investment, investment in the capital market liberalization is perhaps the next promotion direction. But he also said,” from the” pilot scheme defined investment way, but also for individual through two class market to complete the merger and acquisition behavior of reservation policy space.

In fact, in the industry, at a practical level, once the outflow of funds overseas funds flow, it is difficult to get effective regulation.

However, it is worth mentioning that, due to regulatory considerations, to point out at the same time, the investors overseas direct investment foreign exchange income and expenditure of funds shall be through personal capital dedicated account management. Account opening and recorded by the Wenzhou City Department of Foreign Exchange Administration approval, the relevant departments will also establish individual joint annual inspection of overseas investment system, understand the real operation situation of overseas enterprises, strengthen dynamic management.

News of the total 3 pages, the page first123

According to “Central News Agency” the report, according to the survey, in rising prices, stagnant wages economic environment, Taiwan 81% workers average each work package in the price of 500 yuan ( about NT, similarly hereinafter ). But commuters love the pursuit of fashion, like to buy a pack of reward yourself,86% workers are more than3bags.

360D library human resources25 released” Commuter Bag private investigation”, in order to understand the office workers work using bag case.

Investigation shows, commuters every purchase new work bag, in the face of rising prices, stagnant wages economic circumstances,93% office workers to buy a pack of rational control of budget,81% of the workers average each work package purchase price control in 500 yuan.

Investigation shows, although the office workers to buy cheap bags, but most people still want to pursue fashion, and loves to buy a pack of reward yourself, according to the survey,86% of workers holding more than 3work package, of which 49% have 5package above; and 61% said that almost every day as the dress or mood, transform with bag.

Investigation discovery, with more than 91% of respondents workers said, usually attention to colleagues or supervisor with bags; when a colleague or supervisor with luxury package work,87% admitted that there will be” sour grapes” psychological, assessing the other’s work performance or salary is really worthy of luxury bags, or swollen face look fat.

360D library human resources marketing manager Chen Qingling said, bag is often used to reinforce or highlight commuter commuters in the workplace all the important parts, suggested that commuters choose bag, to consider whether it is suitable for the working content and matching work clothing style, with appropriate bag work, it is body.

It is reported,360D library human resources for25to 45 years working for the online survey, survey period from October 5th to October 20th, a total of collected 1374 effective samples, sampling error is plus or minus 3 percentage points.

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